Woolworths has reopened its Avalon store as a Metro supermarket.

After some confusion last year about the future of the store, Woolworths reassured customers that the Avalon Beach store was being refurbished, revealing plans for a revamped store under their Metro supermarket brand.

Initially planned to be closed this year from the Easter long weekend until the end of July, the store has been reopened today (Wednesday, 06 July) ahead of schedule.

An interim pop-up store had been operating at Avalon Parade for essentials, such as milk and fresh produce, after some locals complained there were no other options for these items locally while the store was closed for renovation (image below).

Woolworths Avalon parade pop-up store

Woolworths says the new Metro store format allows them to deliver a more tailored shopping experience for locals, including specialty products.

“With a focus on sourcing from Australian suppliers, the store will have a larger variety of fresh and in-season fruit and vegetables, and a wider range of healthy foods and meals to go. Customers will also notice more dinner options especially in seafood, beef and poultry.

“The bakery section offers everyday breads, new ranges of specialty loaves and rolls, as well as sweet and savoury bakery snacks from local suppliers, including daily supply from The Bread & Butter Project. 100 per cent of the profits generated by The Bread & Butter Project in the store will go to training programs and employment pathways for refugees seeking asylum who aspire to become bakers,” said a Woolworths spokesperson.

Avalon Metro fruit and veg section

The store has been refurbished in line with corporate sustainability goals, including less plastic packaging in the fresh department, LED lighting throughout the store, electronic price tags, options for customers to use cardboard boxes instead of plastic bags and reducing energy consumption with upgraded refrigeration technology.

Woolworths said the redesign of the store was directly influenced by the community consultation sessions they held in February this year. Customer feedback has also been used to nominate products and suppliers that will be stocked in store.

Woolworths Avalon Metro

Woolworths Metro Director Justin Nolan said he was proud to deliver an improved store experience for Avalon, revealing during community consultation he had spent time in Avalon and knew the importance of the store as part of the village.

Justin Nolan

Justin Nolan

“We’re proud to launch a new Woolworths shopping experience for our customers on the Northern Beaches, tailored to local needs where they can enjoy a wider range of fresh food, convenient meal options, cooking essentials, as well as an easier, faster checkout experience.

“We are just as passionate about supporting Australian suppliers as our customers, which is why we’ve expanded our range of local suppliers like Wood Fired Coffee and Arlingtons [for dairy], both produced in the Northern Beaches.

“We’re confident the Metro Avalon store will provide customers with the right balance of value and quality, and they can continue to enjoy a huge range of weekly specials to ensure they’re getting the most out of every shop.

“Whether it’s the ease of shopping from a range of pantry staples or the extensive range of ‘meal to go’ solutions on offer, Woolworths Metro Avalon is all about giving local customers time back in their busy lives.

“We’ve focused on creating a great new shopping experience with a brilliant fresh food offer that is locally relevant to the Northern Beaches community and we can’t wait to welcome customers into our store,” said Mr Nolan.

Woolworths Avalon Metro store at 74 Old Barrenjoey Road, Avalon Beach, is open 7-days from 7.00am – 10.00pm, according to their store locator.

Images: Woolworths, Northern Beaches Advocate

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