Avalon Beach seemed like a sleepy village when pharmacist Terry Herfort opened his pharmacy in 1982.

Since then, his business has weathered changes to the Pharmaceutical Benefits Scheme (PBS), battled against the power of supermarkets, witnessed the rise of online shopping and, more recently, supported the community with COVID-19 vaccinations.

Mr Herfort has been a savvy entrepreneur for the past 40 years. He has strived to offer the community a unique customer service experience, whether it be the inclusion of an ice-cream parlour in the store, selling milk and bread when they were no longer delivered to homes, or trading seven days a week for extended hours.

Terry Herfort

Terry Herfort

Terry Herfort speaks frankly to Radio Northern Beaches presenter David Stewart-Hunter about his aim to reinvent the concept of a community chemist.

“I was determined that I wasn’t going to go broke,” said Mr Herfort.

His tenacity paid off, successfully building a multi-generational business that is now run by his son Simon since his retirement. He reveals the secret to his success is rolling with the punches and paying attention to how and where people shop.

“That’s the ball game – whatever the challenges are, stand up to them,” advised Mr Herfort.

Listen to the full interview below and discover the awakening of the sleepy suburb of Avalon Beach and the evolution of an industry.

TerryWhite Chemmart and Herforts Ice Cream is located at 60 Old Barrenjoey Road, Avalon Beach.

This is the ninth episode of The Avalon Story, an intriguing series celebrating the centenary of the founding of Avalon Beach.

Broadcast on Saturdays at 9.00am on Radio Northern Beaches (88.7/90.3FM), presenters Wendy Frew and David Stewart-Hunter chat to local luminaries about their memories of growing up in Avalon, any community work they have done, or the businesses they have established. Listen on demand at https://www.mixcloud.com/TheAvalonStory/.

Image: Wendy Frew

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